GC Basketball is the largest basketball club in Zurich – but communication and marketing were practically non-existent before we got involved.

We took over the main Instagram account, created new channels for the men's and women's teams, as well as a TikTok account – and achieved several viral videos within six months.

At the same time, we completely redesigned the game day experience: with a food stand, a professional photographer, free entry, and events like the Christmas Game. We also secured partnerships with Lokales Wasser 37, Focus Water, and KlimAG.

The result: A massive increase in spectators, 2nd place in the league's attendance ranking, and a growing community – on and off the court.

This is only the beginning.

1,500+ generated followers

Over 100% growth in spectators

170,000+ views on TikTok

266,000+ views on Instagram

All without an advertising budget